Hot Tub Life Articles
"Hot Tub" is Preferred
(From Hot Tub Life Newsletter 1998)
A recent consumer survey, reported
in Pool & Spa News Magazine, has discovered that the vast majority of people refer to
a "spa" as a "hot tub". For over 20 years, the pool & spa industry
has bucked this perception by trying to convey to consumers that a "spa" is made
of acrylic and a "hot tub" is made out of wood (like a barrel).
However this survey showed that almost all
people, when shown a photo of a portable "spa" said that they were looking at a
"hot tub". Most people equate "spas" with health spas. This new
information will finally be used nationally by spa manufacturers and marketers throughout
the 1998 season - with a new spotlight on "officially" re-naming
"spas" to "hot tubs". Wonder what Websters Dictionary will do
with this one ?