FOR IMMEDIATE RELEASE
Contact: Eric Vician, Marketing Director
727/490-5362 or evician@livingwaterproducts.com
LIVING WATER PRODUCTS HIRES NEW VP OF SALES AND MARKETING
CLEARWATER, Fla., May. 9, 2008 - Living Water Products, formerly
Tatum
Manufacturing, today announced it has hired hot tub industry
veteran Len
Carter as Vice President of Sales and Marketing.
Carter will oversee a company-wide re-branding initiative
bringing together
a sales and marketing arm of established hot tub lines, a modern
200,000
square foot manufacturing facility and the industry's only 24/7
"In-Touch"
support center. He already has begun an aggressive independent
retail
acquisition program using La-Z-Boy(tm) Spas as the marquee hot
tub brand.
Before joining Living Water Products, Carter spent the past four
years as
Vice President of Marketing and Business Development for
Canada-based
Hydropool Hot Tubs overseeing all sales and marketing activity
throughout
North America. From 1998-2003, Carter was the President of Own a
Tub Systems
developing complete selling, marketing and operating
methodologies for
franchise owners of Beachcomber Hot Tubs, where he broke in to
the industry
in the 1980s.
"We are excited to have Len join the strategic leadership team at
Living
Water Products," said President/CEO Brad Tatum. "His 20-plus
years of
experience in the hot tub trade and proven track record of
introducing
enhancements and efficiencies will prove invaluable as we
continue our
upward growth pattern."
Corporate Headquarters: 5301 East Hanna Ave.
Tampa, Fl. 33610
www.lazboyspas.com
