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FOR IMMEDIATE RELEASE                                                            

CONTACT: Barton Gilanelli & Associates / 215-592-8601

                    Nicole Lasorda,



Jacuzzi Executive and Artesian Founder Joins the Cal Spas Team

POMONA, CALIF. - July 20, 2007 - Cal Spas, the number-one global manufacturer of home-resort products, announces today the appointment of James “Jim” C. Ferguson to the position of global vice president of sales and marketing.  Ferguson brings to the company 26 years of experience in leadership positions within the spa industry, he is best known for his role as co-founder of Artesian Spas and for the launch of Jacuzzi when the brand was turned over to Sundance in 2001.

“I am thrilled to announce the addition of Jim to our team,” said Casey Loyd, Cal Spas president. “He is a visionary and a seasoned veteran within the industry. I have a great deal respect for him already and I know that he will prove invaluable as we continue to expand our reach around the globe.”

Ferguson joins Cal Spas from his most recent post at Jacuzzi, where he served as director of business development from 2006 through this July for Jacuzzi’s spa division.  In this role, he was responsible for the strategic direction of sales and marketing. Ferguson also served at Jacuzzi from 2001 to 2005 as director of business development, where he was responsible for the creation and execution of a strategic plan to redesign all Jacuzzi hot tubs, from Jacuzzi whirlpool bath and launch the brand as part of the current Jacuzzi brands spa division. Between his roles with Jacuzzi, Ferguson co-founded Apex Outdoor Products, the maker of synthetic gazebo and aftermarket accessories for Jacuzzi brands.

In the seven years prior to Jacuzzi, Ferguson co-founded and served as president of Artesian Spas, where he was personally responsible for establishing the Artesian Spas dealer network and for the design of the Gold and Silver line of spas.  Ferguson sold his shares of Artesian in May 1997, but continued to represent the company in the Western US and internationally through 2001. 

A resident of Orange, Calif., Ferguson holds a BA in Business Administration from Haywood University in Texas. He is also a certified ski instructor.

Cal Spas is the #1 Global Manufacturer of Home Resort Products with more than 500 retail outlets worldwide. The company manufactures a broad line of Home Resort Products including hot tubs, swim spas, gazebos, villas, indoor and outdoor saunas, barbecue islands and carts, drop-in grills, modular islands, outdoor fireplaces and firepits, entertainment cocktail bars, billiard tables and game room accessories. Among the earliest companies to embrace the concept of total Home Resort living, Cal Spas products have been turning ordinary backyards into paradise retreats for more than a quarter century. For more information or to find the dealer nearest you, visit