N E W S R E L E A S E
FOR IMMEDIATE
RELEASE
CONTACT:
Barton Gilanelli & Associates / 215-592-8601
Nicole Lasorda, nicole@bartgil.com
CAL SPAS TAPS
INDUSTRY VETERAN AS NEW
GLOBAL VICE
PRESIDENT OF SALES & MARKETING
Jacuzzi Executive and Artesian Founder
Joins the Cal Spas Team
POMONA, CALIF. - July
20, 2007 - Cal Spas, the number-one global manufacturer of
home-resort products, announces today the appointment of James
“Jim” C. Ferguson to the position of global vice president of
sales and marketing. Ferguson brings to the company 26 years of
experience in leadership positions within the spa industry, he
is best known for his role as co-founder of Artesian Spas and
for the launch of Jacuzzi when the brand was turned over to
Sundance in 2001.
“I am thrilled to
announce the addition of Jim to our team,” said Casey Loyd, Cal
Spas president. “He is a visionary and a seasoned veteran within
the industry. I have a great deal respect for him already and I
know that he will prove invaluable as we continue to expand our
reach around the globe.”
Ferguson joins Cal
Spas from his most recent post at Jacuzzi, where he served as
director of business development from 2006 through this July for
Jacuzzi’s spa division. In this role, he was responsible for
the strategic direction of sales and marketing. Ferguson also
served at Jacuzzi from 2001 to 2005 as director of business
development, where he was responsible for the creation and
execution of a strategic plan to redesign all Jacuzzi hot tubs,
from Jacuzzi whirlpool bath and launch the brand as part of the
current Jacuzzi brands spa division. Between his roles with
Jacuzzi, Ferguson co-founded Apex Outdoor Products, the maker of
synthetic gazebo and aftermarket accessories for Jacuzzi brands.
In the seven years
prior to Jacuzzi, Ferguson co-founded and served as president of
Artesian Spas, where he was personally responsible for
establishing the Artesian Spas dealer network and for the design
of the Gold and Silver line of spas. Ferguson sold his shares
of Artesian in May 1997, but continued to represent the company
in the Western US and internationally through 2001.
A resident of
Orange, Calif., Ferguson holds a BA in Business Administration
from Haywood University in Texas. He is also a certified ski
instructor.
Cal Spas is the #1 Global Manufacturer of
Home Resort Products with more than 500 retail outlets
worldwide. The company manufactures a broad line of Home Resort
Products including hot tubs, swim spas, gazebos, villas, indoor
and outdoor saunas, barbecue islands and carts, drop-in grills,
modular islands, outdoor fireplaces and firepits, entertainment
cocktail bars, billiard tables and game room accessories. Among
the earliest companies to embrace the concept of total Home
Resort living, Cal Spas products have been turning ordinary
backyards into paradise retreats for more than a quarter
century. For more information or to find the dealer nearest you,
visit www.calspas.com.