Here's why it's safe to shop at
Dinner at a restaurant, buying on the
Internet -- we can purchase both with a credit card, but in which case
is our credit card information safer? We don't think twice about using
a credit card in a restaurant because it's something we do so often.
On the other hand, shopping on the Internet is new to us so it seems
much more mysterious and dangerous.
We use a secure Web server for all credit
card transactions to help ensure that purchases you make from our Web
site are protected. Most browsers use a technology called
"Secure Sockets Layer" and can take advantage of the special
protection that our Web server offers. This means that your name,
address, and credit card number are encrypted (coded) so outsiders
cannot read them. This isn't the case in that restaurant or retail
store where anyone can copy down your card number!
Secure Sockets Layer technology
Just how safe is this Secure Sockets
Layer technology? If you are using a United States version of one of
these browsers, then you are taking advantage of "256-bit
encryption." This is as secure as Internet transactions can get.
A "hacker" would have to try literally tens of billions
of combinations to get to your information! If you aren't using a
United States version of one of these browsers, you are still
safeguarded by 40-bit encryption, which offers you and your private
information excellent protection. This means that you have a much
better chance of being struck by lightning today than having a
criminal read your 40-bit encrypted credit card number. The odds with
256-bit encryption are about the same as both you and the criminal
winning different state lotteries and getting struck by lightning on
the same day!
To use Secure Sockets Layer technology,
our Web server has what is called a "Server ID" or
"Server Certificate" that was issued by Go Daddy. This
Server ID is unique to our Web server and allows us to identify
ourselves to potential customers like yourself.
At PoolAndSpa.com, we
even take it one step further and use "EV SSL" security.
SSL certificate offers the highest available levels of trust and
authentication to a website. The green address bar in your browser
prominently displays "PoolAndSpa.com Inc." and provides highly
visual assurance to you that our site is secure – immediately giving
you the extra confidence that your data is safe.
You will most
likely notice this when you check-out
in our online store, when your browser address bar changes in appearance. There is a green
"PoolAndSpa.com Inc.", and a green
padlock displayed at either the top or bottom of your browser's
window. These changes indicate that when you are
Go Daddy checked our Server ID and verified that we are
qualified to accept credit card information online. If
Go Daddy had
not been able to verify our Server ID, you would have been told not to
check-out of our store.
In addition to the special protection
that we offer, you should also know that there just aren't that many
people in the world who have the abilities to intercept Internet
traffic containing credit card information. In addition, most credit
card companies will not hold you accountable for unauthorized charges
made to your credit card -- check your credit card company's policy
Our email mailing list and postal mailing
list remain the exclusive property of PoolAndSpa.com. We do not sell or
rent our mailing lists to anyone. We do not divulge any customer
demographic information to any other entity for any other particular use
other than providing information that was specifically requested by
you. Our customer lists are used exclusively by us to send out
newsletters, brochures, catalogs and announcements via both email and
postal mail. If you wish to stop further transmissions of commercial
email to you by us - it may be stopped at no cost to you by replying to
REMOVE in the subject line. We promptly honor all REMOVE requests.
Rest assured while you shop at
All in all, shopping in
PoolAndSpa.com's Online Store and the Internet stores of other reputable
businesses just isn't something that you should worry about. The
chances of an unauthorized person finding and using your credit card
information are very small. In the future, it's likely that we'll all
be shopping on the Internet regularly and wondering what all of the
initial fuss was about! For more details about how online
security works, please visit
We are also certified by numerous web monitoring services for your
complete protection and are members of the Las Vegas Chamber of Commerce,
The International Hot Tub Association, The Online Business Bureau, The Aqua 100 Hall Of Fame, and the Association of Pool and