1- Make sure you follow up the leads that we send you each week.
You do not have to send out a $5.00 packet of info to everyone, but
a simple flyer or postcard is normally sufficient to see if the lead
has interest in your product or service. You would be surprised to
know how few people actually take the time to follow up their leads.
2- Make sure you display the new, 2009 licensed Poolandspa.com
Best Of Class logo on your web site and all your literature. In a
recent nationwide survey of pool & spa buyers, over 65% of them
indicated that they did recognize the Poolandspa.com Best Of Class
logo and said that it did make a difference to them when selecting a
pool or spa. Here is a link to the new, authorized 2009 Best Of
Class logos -
http://www.poolandspa.com/adstats/logos/
3- Make use of your Best Of Class Award if you received one this
year. Make sure that you forward the Press Release we issued to any
of your dealers and have them send the Press Release to their local
newspapers, etc. to give you some more free publicity across the
country. Here is a link to the online Press Release -
http://www.poolandspa.com/page6214.htm
4- Review the ads that you having running on our web site. The
better ads definitely see click-thru rates double or triple to those
ads that are, let's just say, not as good. Web ads need a
"call-to-action" and have to be eye catching. There is a lot of
competition for the attention of a viewer on any individual page on
our web site - so make sure your ad gets noticed. Featuring low
teaser-rate type pricing in a web ad, or a 'special offer' is
normally very successful. Also, make sure we have any special
Coupons you may have for your product or service. Here is a link to
our Coupon page -
http://www.poolandspa.com/page6208.htm
5- Send us your Press Releases about any new company new or
product news you may have. We recently re-designed our News (Press
Release) section of our web site and are looking for any current
Releases you may have. A lot of people do read them, believe it or
not ! Here is a link to the Press Release section -
http://www.poolandspa.com/page17.htm
6- Send us your YouTube video links ! People LOVE to watch online
product videos. Make sure we have links to your current videos on
our Poolandspa.TV web page. Here is a link to the main Channel Guide
page -
http://www.poolandspa.com/page1992.htm
7- From your web site, deep link to your Details Page and your
Certified Builder & Manufacturer's pages on our web site. This
allows consumers to see a 'third-party' opinion of your products or
services. You can get to your Details page and Certification page
right from our Swimming Pool or Hot Tub Spa Buyer's Guide pages. As
an example, here is a link to the Coast Spas certification page to
see what we are talking about -
http://www.poolandspa.com/certified-coastspas.htm
8- Check our Online Forums to see what people are saying about
your product or services. This is also a great place to get hot
leads, because many of the people talking on the Forum Message
Boards are in the final stages of shopping and are ready to buy a
pool or spa right away. Here is a link to the Forums page -
http://www.poolandspa.com/page3002.htm
9- For Spa Manufacturers, make sure that the information on our
Spa Manufacturers Comparison chart is up to date. Here is a link to
that page -
http://www.poolandspa.com/page958.htm
10- Take a look at your own web site home page, and if different,
also the landing page that people get when they click one of your
ads from our web site. Make sure that it is very clear and easy for
a consumer to fill out a form and request more information about
your product or service. Consumers do not want to have to 'hunt
around' to find out where they can request more information or a
brochure packet or even purchase right online. Make sure the
Poolandspa.com Best Of Class logo is on your landing page as well.
Following these 10 handy tips will drastically improve your
response rate from our web site, which will turn into more sales for
your company !
Feel free to email us with any additional questions you may have
ads@poolandspa.com
