FOR IMMEDIATE RELEASE:
ASSOCIATION OF POOL & SPA PROFESSIONALS DROPS HOT TUB
By Dan Schechner, Pool & Spa News Magazine
APSP Drops Major Initiative
The Association of Pool & Spa Professionals has
abandoned its nationwide hot tub campaign.
In the works since mid-2007, the ambitious Hot
Tub Industry Growth Initiative sought to reverse the downward trend
in spa sales. Its goal was to raise $10 million annually for
mass-market advertising, as well as education and certification
Hurt by a lack of funding from spa manufacturers — many of whom were
already battered by a sluggish economy — the campaign never gained
the momentum APSP leaders had hoped would carry it through the early
stages of implementation.
Officials with the group recently presented an alternate direction
for the initiative, which would have placed more emphasis on sales
training than marketing and promotion.
However, that too failed to gain traction.
“The support just wasn’t there,” said Lauren Stack, APSP’s director
of public affairs and industry promotion, who helped spearhead the
initiative. “We didn’t have the groundswell of backing from the
The campaign had collected and spent more than $400,000 on various
research, planning and outreach projects in an effort to buttress an
industry that has seen revenues decline steadily since 2004.
The decision to pull the plug comes on the heels of a May 13 meeting
of the Hot Tub Council in Dallas, in which leaders discussed rollout
plans for the revamped campaign. That meeting was followed by a
Web-based conference call June 5 to announce the proposal to
For the complete story, including industry reaction, pick up the
July 15, 2009 issue of Pool & Spa News.