PREMIUM LEISURE SIGNS 5-TIME IRONMAN CHAMPION AS SPOKESWOMAN, LAUNCHES SWIM SPA AT NEW TRIATHLON

Premium Leisure LLC 6101 45th St. N. * St. Petersburg, FL 33714
Contact: Eric Vician, Marketing Director
727.573.9611 or eric.vician@premiumleisure.com

ST. PETERSBURG, Fla., June 15, 2009 – Premium Leisure LLC, today announced it has reached an agreement with 5-time Ironman champion Heather Gollnick to be the spokeswoman for its revolutionary new swim spa, the Swimmer’s Edge 18, as well as new swim spas that she will help design. In addition, Premium Leisure will be the exclusive, official swim spa manufacturer for Gollnick’s new Revolution3 Triathlon series.

The relationship between Premium Leisure and Gollnick commenced June 7 in Midddlebury, CT at the inaugural Rev3 Triathlon. Gollnick, and husband Todd who is the race director, staged the half ironman race that featured more than 500 athletes, including male and female winners Matty Reed and Mirinda Carfrae.

During the Rev3 launch, dozens of people swam against the 7.5 HP, variable-speed, hydraulic-driven turbine. Children, high school athletes, baby boomers, seniors and triathletes – such as 6-time World Champion, Natascha Badmann – all tested the industry’s widest and deepest swim spa current and offered rave reviews.

Premium Leisure President Brian Wiley said the signing of Gollnick will help educate consumers about the benefits of the Swimmer’s Edge 18 swim spa.

“Heather is a champion on the course and a champion at home with Todd and their three children,” Wiley said. “She wants to change the world of triathlon for the better like Premium Leisure wants to change the world of swim spas and we believe we have the people and products to do it.”

Gollnick, who has owned and used competitive swim spas in the past, said she is glad there is finally a product that will challenge elite athletes during their swim training. Swimmers can pick their workout number (between 50 and 999) and get a consistent workout every time.

“This is the Mac Daddy of all fitness spas,” Gollnick said. “When I first got in, they turned it up high and it was too powerful for me. Thankfully they can turn it down. It’s great.”

For more information about the Swimmer’s Edge 18 swim spa, see the attachment. To watch the video and see more photos, visit premiumleisure.com.

About Premium Leisure LLC
Premium Leisure LLC manufactures hot tubs and swim spas in St. Petersburg, Florida. President Brian Wiley has more than 32 years experience in the hot tub/spa industry and is committed to the success of the Premium Leisure LLC dealers and distributors.
Premium Leisure LLC has manufactured a variety of award-winning portable spas and also proudly offers swim spas with various options including 14-foot, 18-foot, and dual temperature zones. For all your hot tub, swim spa and leisure needs, call 877.BEST.SPA.

About Heather Gollnick and Revolution 3 Triathlon
Heather Gollnick is a 5-time Ironman Triathlon champion who resides in Florida, near the Premium Leisure manufacturing headquarters. She is a certified triathlon coach and Level III cycling coach. She recently qualified for the Ford Ironman World Championship in Kona, Hawaii Oct. 10, 2009 and has spearheaded a new multisport series of races called Revolution 3 that focuses on an interactive, family friendly experience.

For more information about Heather Gollnick: heathergollnick.com
For more information about Rev3 Triathlon: rev3tri.com