Premium Leisure will manufacture the former Gulf Coast line under a new, proprietary brand name and keep the Pilates H20 brand that was distributed through Costco Wholesale for the past three years.

Existing customers of these brands will be able to obtain parts by calling 877.530.PARTS (72787).

In addition, the core members of the team that launched the aesthetically vibrant Gulf Coast and Pilates H20 lines have joined Premium Leisure. This group includes Victor Kaykov (engineering), Brad Glover (design), Mark Schurr (sales) and Eric Vician (brand manager/marketing), as well as other operational support staff.

Premium Leisure LLC also announced that in a separate move, unrelated to the acquisition, it has hired Steven O’Shea as Vice President of Sales and Marketing. O’Shea has been in the hot tub industry for more than 20 years, including eight years as the National Sales Manager for Watkins Manufacturing Inc., a division of MASCO Corporation. Throughout his career, O’Shea has been responsible for aggressive independent retail dealer acquisition and sales programs.

“These are aggressive moves that we hope will inject positive momentum into Premium Leisure,” said PL President Brian Wiley. “We are committed to building on more than 30 years of industry experience, and with these fresh products, people and pending programs, we are poised to launch some freshly-designed, aggressively-priced hot tub models into the marketplace.”