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FOR IMMEDIATE RELEASE:

PREMIUM LEISURE ACQUIRES KEY ASSETS (GULF COAST SPAS & PILATES H2O SPAS) FROM FLORIDA HOT TUB MANUFACTURER, HIRES HIGH-LEVEL INDUSTRY VETERANS

Premium Leisure LLC 6101 45th St. N. * St. Petersburg, FL 33714
Contact: Eric Vician, Marketing Director
727.573.9611 or eric.vician@premiumleisure.com

ST. PETERSBURG, Fla., April 27, 2009 – Premium Leisure LLC, today announced it has acquired a substantial portion of the assets and intellectual property of Tampa, Florida-based Living Water Products/Tatum Manufacturing Inc. via a purchase agreement with Jack Layfield of Grimsby, Ontario, Canada-based Sunrise Spas.

Some of the significant purchases include the operating assets that produced the popular hot tub brands Gulf Coast Spas, Pilates H20 Spas, Cool Nights Spas and Garden Leisure Lustre Series Spas.

Premium Leisure will manufacture the former Gulf Coast line under a new, proprietary brand name and keep the Pilates H20 brand that was distributed through Costco Wholesale for the past three years.

Existing customers of these brands will be able to obtain parts by calling 877.530.PARTS (72787).

In addition, the core members of the team that launched the aesthetically vibrant Gulf Coast and Pilates H20 lines have joined Premium Leisure. This group includes Victor Kaykov (engineering), Brad Glover (design), Mark Schurr (sales) and Eric Vician (brand manager/marketing), as well as other operational support staff.

Premium Leisure LLC also announced that in a separate move, unrelated to the acquisition, it has hired Steven O’Shea as Vice President of Sales and Marketing. O’Shea has been in the hot tub industry for more than 20 years, including eight years as the National Sales Manager for Watkins Manufacturing Inc., a division of MASCO Corporation. Throughout his career, O’Shea has been responsible for aggressive independent retail dealer acquisition and sales programs.

“These are aggressive moves that we hope will inject positive momentum into Premium Leisure,” said PL President Brian Wiley. “We are committed to building on more than 30 years of industry experience, and with these fresh products, people and pending programs, we are poised to launch some freshly-designed, aggressively-priced hot tub models into the marketplace.”

About Premium Leisure LLC

Premium Leisure LLC manufactures hot tubs/spas in St. Petersburg, Florida. Owner Brian Wiley has more than 32 years experience in the hot tub/spa industry and is committed to the success of the Premium Leisure LLC dealers and distributors.

Premium Leisure LLC has manufactured a variety of award-winning portable spas and also proudly offers swim spas with various options including 14-foot, 18-foot, and dual temperature zones. For all your hot tub, swim spa and leisure needs, call 877.BEST.SPA.

Provided by Premium Leisure LLC Spas