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New Poll Numbers For Pools & Spas
From Poolandspa.com Online Newsletter October, 2008

NEW POLL NUMBERS ARE OUT FOR POOLS & SPAS

Two companies, PK Data and Big Fish Publications, recently completed rather extensive polling and market research about the pool and spa industry and here are some interesting statistics you can throw around at a really boring cocktail party...

Swimming Pool Facts:
State with the longest swimming season - Hawaii (12 months)
State with the shortest swimming season - Alaska (9 days)
States with the least number of pools - North Dakota (followed by Wyoming, Maine, Montana, Vermont and Idaho)
States with the most number of pools - Florida, California, Texas, Arizona, Georgia, New York
More people in the West use pool services than in the East (West 52%, South 49%, Midwest 43%, Northeast 37%)
Why don't you own a pool ? (Top 3 responses) Takes too long to maintain (26%), Initial cost too high (21%), Cost to maintain too high (20%)

Hot Tub Spa Facts:
Hot Tub Spa Owners tend to be the most educated with nearly 50% having graduated college, the comes inground pool owners with 39% having graduated college, followed by above ground pool owners at 26%.
Why did you buy a hot tub ? For relaxation and to relieve stress (58%), To entertain and connect with family (27%), My doctor recommended it (13%)
Why didn't you buy a hot tub ? Over 50% said it was because they did not have the room for it (either inside or outside). Odd.
What do you call a Portable Spa ? 78% said they call it a "hot tub", 26% call it a "spa" and 6% call it a "Jacuzzi" or other terms.
How long do people "shop" for their spa ? 77% said more than 1 year, 13% said 3-12 months, 7% said 31-90 days and only 3% said less than 30 days.
How many brands did you consider before you bought a spa ? 84% said 3 or more and 16% said only 1 or 2 brands.
What was the most important consideration in buying a spa ? 34% said the features and 31% said price.
How likely are shoppers to buy a spa in the next 12 months ? 38% said they will buy, 27% said 50-50 chance, 19% will postpone until 2009, 15% said they were unlikely to buy at all.
How important were third party endorsements in your selection of a hot tub brand ? 78% said they were either important or very important.
How satisfied are you with the hot tub you selected ?  81% indicated they were very satisfied, while only 5% were dissatisfied.

For more information visit PK Data or Big Fish Publications