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FOR IMMEDIATE RELEASE:
1400 Bluegrass Lakes Parkway
Alpharetta, Georgia 30004
PoolSpaCare.com
PH: 770.521.5999
FX: 770.521.5959

FOR IMMEDIATE RELEASE
Date: June 26, 2008
Contact: Michael Moore, Vice President of Marketing, 770-521-5999 ext. 272
Jana Wright, Communications Manager, ext. 297

Re:
Advantis to Hold Pricing through Sept. 30

Alpharetta, Ga. — Advantis Technologies, Inc., the manufacturer of Leisure Time, GLB, Robarb, Applied Biochemists and Ultima brand pool and spa care products, has announced that it will hold current pricing through Sept. 30, 2008.

“Although the economic outlook for our industry is uncertain, Advantis is working hard to remain the best source for pool and spa water care products,” said Steve D’Onfro, president. “As part of that effort, we have concluded that a price increase will be necessary. However, in order to give our customers the best possible market advantage, we are holding current pricing for the remainder of the season.”

While several competitors have already raised prices or added fuel surcharges, to date, Advantis has been able to absorb rising transportation costs.

Continuing increases in fuel prices may soon require Advantis to recover a portion of these significant costs, cautions D’Onfro. “Whatever the outcome, Advantis will do everything possible to support our customers while providing the highest quality service and products.”

Advantis dealers are encouraged to contact their territory sales managers for more information.

Advantis Technologies, Inc., a subsidiary of Rockwood Holdings, Inc., manufactures some of the most popular specialty products for swimming pool and spa water care. The Advantis product lines Leisure Time, GLB, Robarb, Applied Biochemists and Ultima are sold by professional pool and spa retailers throughout the United States. For more information, call 800-445-2059 or visit PoolSpaCare.com.

Rockwood Holdings, Inc. is a leading global specialty chemicals and advanced materials company. Rockwood has a worldwide employee base of approximately 9,500 people and annual net sales of approximately $3 billion. The company focuses on global niche segments of the specialty chemicals, pigments and additives and advanced materials markets. For more information on Rockwood, please visit www.rocksp.com.