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 Advertising
Programs & Rates (Details):
Company Locator Search Engine
With
our Company Locator Search Engine, consumers can find a Pool or Spa
Professional in any state or town. Consumers may search our Database
of over 40,000 dealers nationwide. They can simply select “Pool” or
“Spa” company, then search by either their area code, zip code or a
specific company name to locate a dealer in their area.
Our Search Engine is accessed over 5,000 times each and every day,
making this a very valuable advertising tool for small local dealers - as
well as for the dealer networks of larger Spa Manufacturers or National
Pool Builders.
Bulk discounts are available for multiple locations or multiple
dealers from the same company.
Our Search Engine listings are very affordable for companies of all
sizes ! Go to Company
/ Dealer Locator Search Engine.
Company Locator Search Engine - Basic Listing
A
Basic Listing
includes your Company Name, Address and Phone Number in our Company /
Dealer Locator Search Engine. Listings appear alphabetically
within a
Search Result. The cost is $ 5 / month and it is billed in one payment
of $60 for a 12 month listing.
Company Locator Search Engine - Deluxe Listing
A Deluxe Listing
appears at the top of any Search Result and allows you to include a lot
of additional company information not included with a Basic
Listing. The
Deluxe Listing Box is very large and visible, highlighted in Blue and
includes a listing of all the services your company offers, a contact
person’s name, a customizable message field and a link to your web site
as well as your email address (if you have them). The cost is $10 /
month and it
is billed in one payment of $120 for a 12 month listing.
Preferred Links
The Preferred Links Page of our site is a very popular area, and
is great for the advertiser on-a-budget. It is directly
linked off our main home page.
Go to Preferred
Links Page.
An active link to
your web site is displayed for the whole year on our Preferred Links
Page. The page is accessible from many main pages of our web site.
The
cost is $ 41.67/ month and it is billed in one payment of $ 500 for a 12
month listing.
Poolandspa.TV
 A new Poolandspa.TV Section has been
added to our site. With the popularity of YouTube, we
have had a lot of requests for pool and spa related videos
to be put on our site. This is quite an undertaking,
to produce and gather many videos like this, but we are currently
working on the web pages. It is changing practically
every day, so check back frequently for all the latest.
This area is available included with most Display-It and New
Product Launch advertising packages (see below).
Promoted Videos
We
have had a lot of request for Video Perma-links off our
home page for specifically Promoted
Product Videos. These spots are very limited and are $500
/ month per link. This area is available as long as you
get a Display-It or New Product Launch advertising package (see
below).
Poolandspa.com News
We have just updated our
Poolandspa.com News section of our
site to include Press Releases from the entire pool & spa
industry. Check out this section for new product
announcements, product info, recalls and company announcements
from our entire industry the world over. This is a free
service available to anyone. If you have any Press Releases, we would love to see them
for possible inclusion on our site. Email your info to
betty@poolandspa.com.
Promoted Products
We
have had a lot of request for Perma-links off our
home page for specifically Promoted
Products. These spots are very limited and are $500 /
month per link. This area is
available as long as you get a Display-It or New Product Launch
advertising packages (see below).
Email Lead Service
As
an advertiser, you may also be able to benefit from our Pool & Spa
Email Lead Service ! As
part of your advertising package with us, you will be periodically
receiving pool and spa leads from us via email – usually once a
week. These are folks
who have indicated that they are currently own or are shopping for a pool
or spa. Feel free to use any
or all of these leads however you choose in your sales efforts.
These are usually pretty “hot” leads – people who are about
to make a buying decision. They
have requested to receive information pertaining to purchasing a new pool
or spa – so they are the BEST possible leads to get !
This service is available in a Basic or Deluxe Package.
Some of our Display Advertising Packages include this high quality
Lead Service for FREE ! Priced
alone, this service is $2995. Many
of our current advertisers say that this lead service ALONE is worth the
price of their entire advertising package !
Hot Tub Spa Buyer's Guide Directory
Our
Hot Tub Spa Buyer’s Guide & Manufacturer’s Contact Info
Directory page is the single most visited page on our web
site. Every day thousands of spa shoppers log on to this page
to research their options prior to purchase. On this page we
include a complete directory listing of many of the spa
manufacturers. Be included on this page for only $2000 for the
entire year. You get a bold listing AND a link on our Preferred
links page. This is truly the best value for the money for
smaller sized spa manufacturers who need to get their name in
front of the spa buying public – but all at a great budget price
! The cost is $2000 for the year and it is billed on one
payment. If you want a larger presence on this highly read page,
check out our DISPLAY IT™
Ad Packages to be included in our Recommended section as well as
adding some other visibility enhancing features that are
available to you.
Spa Buyer's Guide Directory Listing $2000 / yr
Swimming Pool Buyer's Guide Directory
Our
Swimming Pool Buyer’s Guide & Manufacturer’s Contact Info
Directory page is one of the most visited pages on our web
site. Every day thousands of pool shoppers log on to this page
to research their options prior to purchase. On this page we
include a complete directory listing of many of the pool product
manufacturers. Be included on this page for only $2000 for the
entire year. You get a bold listing, an active link AND a link
on our Preferred links page. This is truly the best value for
the money for smaller sized product manufacturers who need to
get their name in front of the pool buying public – but all at a
great budget price ! The cost is $2000 for the year and it is
billed on one payment. If you want a larger presence on this
highly read page, check out our DISPLAY IT™
Ad Packages to be included in our Recommended section as well as
adding some other visibility enhancing features that are
available to you.
Pool
Buyer's Guide Directory Listing $2000 / yr
Community Forums & Message Boards
The
Poolandspa.com
Community Forum Message Board section of our web site has
undergone a major system upgrade for 2008, giving users
access to a very technologically advanced messaging system.
This area of our web site is read by hundreds of pool & spa
owners and buyers each and every day. Many of these people are
in their final days of their buying decisions. We are now
offering a very few advertisers the chance to get a hard-coded
text ad for their products. To qualify for one of these highly
sought after ads, you must also have a
DISPLAY IT™
Ad Package of “C” or higher. Inclusion in our Forum section
must be approved by our staff and space is extremely limited.
Contact your Advertising Representative for further information
about this program.
These ads do not
qualify for ad agency or multiple brand discounts and are contracted and
billed separately. The cost is $7000 for the year and it is billed in
two payments of $3500.
Message Board Forum Text Ad $7000 /
yr
Your Own Company's Forum
We are now offering a very select few spaces on the Poolandspa.com
Community Forum Message Board section of our web site for Product
Specific Forums.
Your company can sponsor a Forum specifically geared towards your
products. To qualify for one of these highly sought after ads, you must
also have a DISPLAY IT™
Ad Package of “C” or higher. Inclusion in our Forum section must be
approved by our staff and space is extremely limited. Contact your
Advertising Representative for further information about this program.
This program
does not qualify for any multiple brand discounts and is contracted and
billed separately. You must provide the Moderators for your
Forum. The cost is $25,000.00 for the year and it is
billed in four payments of $6250.
New Product Launch
Do you have a New
Product that needs to be exposed to thousands of consumers ? Well,
Poolandspa.com would like to introduce our
New
Product Launch
Advertising Packages geared towards small businesses only. These great
packages introduce your product to the exact customers you want to
reach.
Poolandspa.com offers over 100,000 products and sometimes products can
get a little lost among all the others. If Poolandspa.com currently
sells your
product, this is a great way for your product to stand out.…or a great
way to bring interested customers right to your own web site sell page.
New Product Launch Ad Package - A 75,000 Guaranteed
Impressions
At a cost of only 2.7
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site
( ROS – Run of Site ) for 6 months and your 100x200 Display Ad is shown
in your choice of main site zones and sub-site rotation locations with
at least
75,000 total guaranteed impressions. Inclusion in 6 of our monthly
email newsletters sent to over 250,000 people per edition. A basic
listing in our
Company Locator Search Engine. A link and editorial listing in our New
Products area of our web site. The cost is $ 2000 for 6 months and it
is billed in one
payment.
New Product Launch Ad Package - B 250,000 Guaranteed
Impressions
At a cost of only 2.7
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site
( ROS – Run of Site ) for 1 year and your 100x200 Display Ad is shown in
your choice of main site zones and sub-site rotation locations with at
least
150,000 total guaranteed impressions. Inclusion in 12 of our monthly
email newsletters sent to over 250,000 people per edition. A deluxe
listing in our Company
Locator Search Engine. A link and editorial listing in our New Products
area of our web site. If we also sell your product on our site, you
will receive your own
sell page with text and images of your choice. If we do not sell your
product, you will receive a direct link to your web page of your
choice. You will receive
an active link on our Preferred Links page as well. The cost is $ 4000
/ yr and it is billed in two payments.
New Product Launch Ad Package - C 300,000 Guaranteed
Impressions
At a cost of only 2.7
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site
(ROS – Run of Site) for 1 year and your 100x200 Display Ad is shown in
your choice of main site zones and sub-site rotation locations with at
least 300,000
total guaranteed impressions. Inclusion in 12 of our monthly email
newsletters sent to over 250,000 people per edition. A deluxe listing
in our Company Locator
Search Engine. A link and editorial listing in our New Products area of
our web site. If we also sell your product on our site, you will
receive your own sell page
with text and images of your choice. If we do not sell your product,
you will receive a direct link to your web page of your choice. You
will receive an active
link on our Preferred Links page as well. The
cost is $ 8000 / yr
and it is billed in four payments.
Display Advertising
When
compared to other forms of advertising,
our rates are very
inexpensive for the amount of targeted exposure you get.
You can place a Banner Ad that will appear randomly at the top of
our Web Pages or you can also choose a premium position Display Ad on the
left hand side-bar of our Web Site.
With Display ads,
you also may choose the zones
your ad appears in.
We have zone positions and ads for all size companies. There
are also a few other areas on our site where we feature paid
advertising as well (see other packages
below). We
have banner ads and display ads placed strategically throughout our web
site.
You can generally request an area or areas (zones) where you would
like your ads to appear. Below are the most visited zones on our site:
Banner Ad Package - 50,000 Guaranteed
Impressions
At a cost of only 4
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site
(ROS – Run of Site) for an entire year, with at least 50,000
guaranteed impressions. $2,000 annually. The cost is $ 166.67/ month and it is billed in
one payment of $2,000.
Display It™ Ad Package – A 250,000
Guaranteed Impressions
At a cost of only 3
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site
(ROS – Run of Site) for an entire year, up to your maximum number of
impressions. Your 100x200 Display Ad is shown in your choice of main
site
zones and sub-site rotation locations with at least 250,000 total
guaranteed impressions. Your company will be added
as a Deluxe Listing in our Company Locator Search Engine at no charge. You will receive an active link on our Preferred Links page for
a full year as well. $7,500 annually.
The cost is $ 625 / month and it is billed in two
payments of $ 3750.
Display It™ Ad Package – B 500,000
Guaranteed Impressions
At a cost of only 3
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site
( ROS – Run of Site ) for an entire year, up to your maximum number of
impressions. Your 100x200 Display Ad is shown in your choice of main
site
zones and sub-site rotation locations with at least 500,000 total
guaranteed impressions. An Active Link is provided for all
Manufacturers on our Buyer's Guide Pages. Your company will be added
as a Deluxe Listing in our Company Locator Search Engine at no
charge. You will receive our Pool & Spa Email Lead Service for the
leads that pertain
to your product or service. You will receive an
active link on our Preferred Links page for a full year as well.
$15,000 annually. The
cost is $ 1,250 / month and it is billed in
two payments of $ 7,500.
Display It™ Ad Package – C 1,000,000
Guaranteed Impressions
At a cost of only 2.4
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site ( ROS – Run of Site ) for an
entire year, up to your maximum number of impressions. Your
100x200 Display Ad is shown in your choice of main site zones and
sub-site rotation locations with at least 1,000,000 total guaranteed
impressions. An Active Link is provided for all Manufacturers on
our Buyer's Guide Pages. Your company will be added
as a Deluxe Listing in our Company Locator Search Engine at no charge. You will receive our
Pool & Spa Email Lead Service for the
leads that pertain to your product or service. You will receive an
active link on our Preferred Links page for a
full year as well. $24,000 annually. The
cost is $ 2,000 / month and it is billed quarterly.
Display It™ Ad Package – D
2,000,000 Guaranteed Impressions
At a cost of only 2.1
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site ( ROS – Run of
Site ) for an
entire year, up to your maximum number of impressions. Your 100x200
Display Ad is shown in your choice of main site zones and sub-site
rotation locations with at least 2,000,000 total guaranteed
impressions. An Active Link is provided for all Manufacturers on
our Buyer's Guide Pages. Your company will be added
as a Deluxe Listing in our Company Locator Search Engine at no charge. You will receive our
Pool & Spa Email Lead Service for the
leads that pertain to your product or service. You will receive an
active link on our Preferred Links page for a
full year as well. $42,000 annually. The
cost is $ 3,500 / month and it is billed monthly.
Display It™ Ad Package – E
5,000,000 Guaranteed Impressions
At a cost of only 1.5
cents per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site ( ROS – Run of Site ) for an
entire year, up to your maximum number of impressions. Your
100x200 Display Ad is shown in your choice of main site zones and
sub-site rotation locations with at least 5,000,000 total guaranteed
impressions. An Active Link is provided for all Manufacturers on
our Buyer's Guide Pages. Your company will be added
as a Deluxe Listing in our Company Locator Search Engine at no charge. You will receive our
Pool & Spa Email Lead Service for the
leads that pertain to your product or service. You will receive an
active link on our Preferred Links page for a full
year as well. $75,000 annually. The
cost is $ 6250 / month and it is billed monthly.
Display It™ Ad Package – F
10,000,000 Guaranteed Impressions
At a cost of only 1
cent per impression, your 60x468 Banner Ad is displayed randomly at the
top of all pages throughout our web site
( ROS – Run of
Site ) for an entire year, up to your maximum number of
impressions. Your 100x200 Display Ad is shown in your choice of main
site zones and sub-site rotation locations with at least 10,000,000
total guaranteed impressions. An Active Link is provided for all
Manufacturers on our Buyer's Guide Pages. Your company will be added
as a Deluxe Listing in our Company Locator Search Engine at no charge. You
will receive our Pool & Spa
Email Lead Service for the leads that pertain to your product or
service. You will receive an active link on our Preferred
Links page
for a full year as well. $100,000 annually. The cost is $8333 / month and it is billed
monthly.
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