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For Immediate release:

Finis Releases New SwiMP3 Aqua

Livermore, CA. October 2, 2007 – Finis Inc., the Livermore based swim equipment and apparel provider, announces the upcoming release of the SwiMP3 Aqua this week.  The Aqua, which is expected to be available in late November, is the latest addition to the company’s high tech toy line that includes other revolutionary products such as the SwiMP3 and the SwiMP3 Surf.  This latest waterproof innovation is an MP3 player for all aquatic fitness enthusiasts.  Whether doing water aerobics, aqua jogging, or rehab exercises, the SwiMP3 Aqua provides any athlete with a great way to enjoy music during their water workout. Specialized ear buds secure tightly, making for clear listening above and below the water.   The Aqua holds approximately 60 of your favorite MP3 or WMA song files, providing you with the ultimate sensory experience! The Aqua is also equipped with easy-to-use control features that include volume, pause, and resume functions.  The fully waterproof and floatable player attaches easily to the comfortable neoprene arm strap, making it easy to use during your water exercises. The extended battery life and large memory allows for 10 hours of continuous music playback.

 “People love music; music is inspiring and relaxing.  The land sports have had it for years.  I am thrilled that over 30,000 swimmers are now using the SwiMP3 player and with the new streamline design and new functions, more and more swimmers have discovered the enjoyment of swimming to their own selected high fidelity music.  This new player has even greater versatility as it can be used for just about anything,” said John Mix, President of Finis.

 For more information on how to purchase the SwiMP3 Aqua and all other Finis products, go to your local aquatic dealer or log onto www.finisinc.com.  

 About FINIS, Inc: Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS, Inc. develops the most technologically advanced training equipment for the swimming community. Finis is the proud sponsor of Australian Olympic Swimmer and World Record Holder Jade Edmistone and USA Waterpolo captain, 2 time Olympian Tony Azevedo. From competitive swimwear and technical training equipment to high-end swim goggles and children’s water confidence, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Brands owned and operated by Finis include: FINIS, SwiMP3, Zoomers, Lane 4, and Water Pals.

 Contact
Katie Moeckel
marcom@finisinc.com
John Mix
jmix@finisinc.com