FOR IMMEDIATE RELEASE

October 2, 2007

CANADIAN WOMAN STRIKES GOLD…..WITH SILVER !!
Company strikes gold with their Wick-er Warmup sports & travel towels

Contact Leslie Hanes
919 Ironwood Rd. Campbell River BC
250 286 6577

They say if you “Build a better mousetrap, the world will beat a path to your door”, but is

that the case if you “build a better towel”? Leslie Hanes says YES! Leslie is the driving

force behind Discovery Trekking Outfitters (DTO) Ltd. This innovative company has

struck gold with their Wick-er Warmup sports & travel towels, showing that necessity

really is the Mother of Invention.

Leslie, an avid traveller, could not find a towel that wouldn’t smell moldy after a day or

two, so experimented with moisture-management “wicking” fabrics. These fabrics

draw moisture by capillary action and spread it to the outside of the fabric, where it can

evaporate, so they dry approx. 3 times faster than cotton. After researching extensively,

she came up with the idea of making towels from “wicking” fabric containing Silver Ion,

which makes them permanently anti-microbial. Many hospitals use Silver in bandaging,

and it has been used in clothing for astronauts. Silver is oligodynamic, meaning that it has

antimicrobial activity at very low concentrations against a wide range of bacteria, fungi

and viruses. Human odour originates from bacteria living on skin surfaces. As these

bacteria cells live out their lives, they expel waste in the form of an odorous gas. This

odour that becomes stronger over time from an influx of bacteria due to reproduction.

High moisture areas (damp towels) are ideal breeding grounds for odour emitting

bacteria. This is the reason that many wicking athletic shirts will stink, even after

washing. The odor-fighting chemicals normally used in these shirts wash out in a very

short time, causing odour to stay in the fabric. Not so with Silver!

Silver ions, as an anti-microbial, have been tested and researched for years by the medical

industry and the American Environmental Protection Agency (EPA). The EPA

recognizes silver as one of the best anti-microbial agents, while remaining harmless to

humans.

In the application of a towel, the technology very worked well, but the challenge was

convincing sceptical buyers that such a lightweight fabric would make a good towel. It

took a few well-known athletes to actually use the towels, and the word spread like

wildfire. Soon swimming, camping & travel chat groups were looking for suppliers.

Ideal for use where space is a premium, , the towels soon became “hot” items for Sailing,

boating, RV’ing and camping. Major magazines wrote articles, and the popularity

snowballed.

In the beginning, the towels were offered in only one size, 34” x 58”, which was the

choice of competitive swimmers. It was large enough to double as a cover-up.

The designers incorporated a sun protection factor into the fabric, the towels offers

approx. 45 SPF. They were especially popular with teams, who embroidered their logo.

Then came a smaller size for, campers & backpackers, as well as a baby’s towel.

A smaller 13”x10” towel was made for marathon runners and golfers.

The towels are featured on the company website www.wickingtowel.com


THE INITIAL SUCCESS OF DISCOVERY TREKKING WAS DUE

TO THEIR “CUSTOM- FITTED” WIND & WATER REPELLENT OUTERWEAR.

SEVERAL NICHE PRODUCTS, INCLUDING A VERY HIGH-TECH MOISTURE-

WICKING TOWEL HAS BROUGHT “DTO” INTO THE INTERNATIONAL

SPOTLIGHT. “IT’S HARD TO IMAGINE THAT I COULD PATENT A TYPE OF

TOWEL, WHICH IS SUCH A COMMON PRODUCT,” SAID

LESLIE HANES. “ HOWEVER, OURS IS A HUGE IMPROVEMENT”.

DTO ALSO MANUFACTURES SHEET COVERS AND PILLOW CASES FROM

THIS CUTTING EDGE TECHNOLOGY FOR THOSE WHO SUFFER FROM NIGHT

SWEATS.

DISCOVERY TREKKING OUTFITTERS IS LOCATED AT 919 IRONWOOD RD,

CAMPBELL RIVER BRITISH COLUMBIA PHONE 1 (250) 286-6577

WWW.DISCOVERYTREKKING.COM