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FOR IMMEDIATE RELEASE

CONTACT: Barton Gilanelli & Associates / 215-592-8601
Nicole Lasorda, nicole@bartgil.com
CAL SPAS TAPS INDUSTRY VETERAN AS NEW
GLOBAL VICE PRESIDENT OF SALES & MARKETING
Jacuzzi Executive and Artesian Founder Joins the Cal Spas Team
POMONA, CALIF. - July 20, 2007 -
Cal Spas, the number-one
global manufacturer of home-resort products, announces today the appointment of
James “Jim” C. Ferguson to the position of global vice president of sales and
marketing. Ferguson brings to the company 26 years of experience in leadership
positions within the spa industry, he is best known for his role as co-founder
of Artesian Spas and for the launch of Jacuzzi when the brand was turned over to
Sundance in 2001.
“I am thrilled to announce the addition of Jim to our team,” said Casey Loyd,
Cal Spas president. “He is a visionary and a seasoned veteran within the
industry. I have a great deal respect for him already and I know that he will
prove invaluable as we continue to expand our reach around the globe.”
Ferguson joins Cal Spas from his most recent post at Jacuzzi, where he served as
director of business development from 2006 through this July for Jacuzzi’s spa
division. In this role, he was responsible for the strategic direction of sales
and marketing. Ferguson also served at Jacuzzi from 2001 to 2005 as director of
business development, where he was responsible for the creation and execution of
a strategic plan to redesign all Jacuzzi hot tubs, from Jacuzzi whirlpool bath
and launch the brand as part of the current Jacuzzi brands spa division. Between
his roles with Jacuzzi, Ferguson co-founded Apex Outdoor Products, the maker of
synthetic gazebo and aftermarket accessories for Jacuzzi brands.
In the seven years prior to Jacuzzi, Ferguson co-founded and served as president
of Artesian Spas, where he was personally responsible for establishing the
Artesian Spas dealer network and for the design of the Gold and Silver line of
spas. Ferguson sold his shares of Artesian in May 1997, but continued to
represent the company in the Western US and internationally through 2001.
A resident of Orange, Calif., Ferguson holds a BA in Business Administration
from Haywood University in Texas. He is also a certified ski instructor.
Cal Spas is the #1 Global Manufacturer of Home Resort Products with more than
500 retail outlets worldwide. The company manufactures a broad line of Home
Resort Products including hot tubs, swim spas, gazebos, villas, indoor and
outdoor saunas, barbecue islands and carts, drop-in grills, modular islands,
outdoor fireplaces and firepits, entertainment cocktail bars, billiard tables
and game room accessories. Among the earliest companies to embrace the concept
of total Home Resort living, Cal Spas products have been turning ordinary
backyards into paradise retreats for more than a quarter century. For more
information or to find the dealer nearest you, visit www.calspas.com.
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